Shopee Seller Growth Support Fee Philippines (2026): What It Is, What It Costs, and How It Changes Your Payout
By Jerome Ko · Last updated June 25, 2026 · Sources & methodology
The short version: Effective May 11, 2026, Shopee Philippines made Coins Cashback (CCB) free for all sellers. The old 3.36% CCB service fee (or 2.36% when MDV was also active) was abolished and replaced with the Seller Growth Support Fee — approximately 1% to 1.5% per completed order, varying by product category. New sellers are exempt for their first 90 days from listing their first product. For most sellers this is a straight saving. This guide explains the change, shows the peso math, and tells you what to do next. Always verify the exact rate for your category in your Shopee Seller Centre.
What Is the Seller Growth Support Fee?
The Seller Growth Support Fee (SGSF) is a new per-order fee introduced by Shopee Philippines on May 11, 2026, as part of a broader restructuring of how platform marketing costs are distributed. It replaces the Coins Cashback service fee that sellers previously paid whenever they enrolled in the Coins Cashback program.
Unlike the old CCB fee — which was opt-in and only charged to sellers who enrolled in Coins Cashback — the Seller Growth Support Fee is applied automatically to all sellers on every completed order. It is a mandatory platform fee, visible as a line item in your Seller Centre payout breakdown.
Why did Shopee introduce this fee?
Shopee's stated rationale is that making Coins Cashback free lowers the barrier for sellers to offer buyers attractive cashback rewards, which in turn supports buyer conversion and repeat purchase rates. The Seller Growth Support Fee is positioned as the mechanism that funds this subsidy at a platform level — replacing a variable opt-in cost with a universal, lower-rate fee applied across all transactions. Sources reporting this change include seller.shopee.ph and third-party e-commerce analytics providers including BigSeller, Duoke, and Cloud Ecommerce.
In practical terms, the SGSF sits inside the same payout deduction waterfall as the commission fee, transaction fee, and platform shipping fee. It is calculated as a percentage of the item selling price of each completed order and deducted before your net payout is remitted. See the full Shopee Fees Guide for how all fees interact.
What Does It Cost? The Rate and How to Find It
The Seller Growth Support Fee is approximately 1% to 1.5% per completed order, with the exact rate depending on your product category. Shopee has published category-specific rates in the Seller Centre; the range reported by sellers and third-party tools as of May 2026 is within this 1%–1.5% band.
~1% – 1.5%
Seller Growth Support Fee
Per completed order.
Rate varies by product category.
Applied automatically — no opt-in required.
90 days
New Seller Exemption Period
New sellers are exempt from the SGSF for the first 90 days from listing their first product. After 90 days, the standard rate applies automatically.
How to find your exact category rate
Log in to your Shopee Seller Centre, go to My Fees or the fee schedule section, and look up the Seller Growth Support Fee rate for your specific category. Rates may differ by category (for example, electronics vs. fashion vs. home & living), so always verify the figure that applies to your listings rather than relying on the general 1%–1.5% range.
The fee is charged on the item selling price of each completed order. It is not charged on orders that are cancelled, returned, or refunded — payout adjustments apply in those cases. Verify the exact cancellation/return treatment in your Seller Centre under My Income → Payout Details.
Coins Cashback Is Now Free — What Changed
Before May 11, 2026, Coins Cashback (CCB) worked as follows: Shopee rewarded buyers with Shopee Coins on qualifying purchases, and Shopee charged sellers a 3.36% service fee per completed order to fund that coins reward. If the seller was also enrolled in the Mega Discount Voucher (MDV) program, the CCB rate dropped to 2.36% (because MDV co-funded part of the coins value).
That fee is now abolished. From May 11, 2026:
- Sellers no longer pay the 3.36% (or 2.36%) CCB service fee.
- Coins Cashback rewards to buyers continue — Shopee is absorbing or redistributing that cost through the new SGSF structure.
- All sellers pay the new Seller Growth Support Fee of ~1%–1.5% instead, regardless of whether they were previously enrolled in CCB.
Old vs. New — the one-line summary
Before (pre-May 11, 2026): CCB = opt-in, costs you 2.36%–3.36% per order if enrolled. After (from May 11, 2026): CCB = free (no seller fee). SGSF = automatic, costs you ~1%–1.5% per order for all sellers. Net result: most sellers pay less per order than they did under CCB.
Peso Math: Old CCB Fee vs. New SGSF at Three Order Sizes
The table below compares what sellers paid under the old Coins Cashback service fee structure versus what they pay under the new Seller Growth Support Fee, at three representative selling prices. The SGSF column uses 1.5% as the illustrative rate — verify your actual category rate in Seller Centre and recalculate accordingly using the fee calculator.
| Selling Price | Old CCB Fee (3.36%) | Old CCB Fee (2.36% with MDV) | New SGSF (~1.5%) | Saving vs. CCB 3.36% | Saving vs. CCB 2.36% |
|---|---|---|---|---|---|
| ₱500 | ₱500 × 3.36% = ₱16.80 | ₱500 × 2.36% = ₱11.80 | ₱500 × 1.5% = ₱7.50 | ₱9.30 saved | ₱4.30 saved |
| ₱1,000 | ₱1,000 × 3.36% = ₱33.60 | ₱1,000 × 2.36% = ₱23.60 | ₱1,000 × 1.5% = ₱15.00 | ₱18.60 saved | ₱8.60 saved |
| ₱5,000 | ₱5,000 × 3.36% = ₱168 → capped at ₱100 | ₱5,000 × 2.36% = ₱118 → capped at ₱100 | ₱5,000 × 1.5% = ₱75.00 | ₱25.00 saved | ₱25.00 saved |
Old CCB fee was capped at ₱100 per order. The new SGSF cap (if any) — verify in your Seller Centre. Illustrative SGSF rate used above is 1.5%; your actual rate may be 1% or another category-specific figure. Recalculate using the exact rate shown in your Seller Centre.
The saving in plain language
On a ₱1,000 order, a seller previously enrolled in CCB (without MDV) was paying ₱33.60 per completed order in CCB service fees. Under the new SGSF at 1.5%, the same order costs ₱15.00 — a saving of ₱18.60 per order. Across 100 orders a month that is ₱1,860 back in your pocket, before any other fee changes. Even sellers who were on the lower 2.36% rate save ₱8.60 per ₱1,000 order. Sellers who never enrolled in CCB before — and therefore paid 0% CCB — now pay the SGSF for the first time, though the ~1%–1.5% rate is designed to remain below the value Coins Cashback delivers in buyer conversion.
Who Is Affected — and Who Is Exempt
The Seller Growth Support Fee applies broadly, but not identically, to all sellers on the Shopee Philippines platform. Here is a breakdown of the key groups:
Sellers who benefit most from the change
- Sellers previously enrolled in CCB at 3.36% — they see an immediate reduction of roughly 1.86%–2.36% per order.
- High-volume sellers — the saving multiplies across every completed order; the peso impact is significant at scale.
- Sellers who enrolled in both CCB and MDV (2.36% rate) — still save approximately 0.86%–1.36% per order at the new rate.
- New sellers in their first 90 days — completely exempt from the SGSF while they establish their store, giving them lower-cost early-stage operations.
Sellers who face a net new cost
- Sellers who never enrolled in CCB — they previously paid 0% CCB fee. The SGSF is a new ~1%–1.5% cost on every completed order.
- Very low-margin sellers in non-CCB categories — the SGSF, while lower than CCB was, is an additional deduction that did not exist before for this group.
If you never enrolled in CCB, use the calculator to see how the new SGSF affects your margins and whether pricing adjustments are warranted.
The 90-Day New Seller Exemption
If you listed your first product on Shopee Philippines on or after May 11, 2026, you are exempt from the Seller Growth Support Fee for your first 90 days. The exemption is automatic — you do not need to apply for it. After 90 days, the standard SGSF rate for your category applies to all subsequently completed orders. Use this window to establish your pricing, test your margins, and ensure your cost model accounts for the SGSF before the exemption period ends.
Where the SGSF Sits in the Full Shopee Fee Stack
The Seller Growth Support Fee is one of several deductions applied before your net payout is remitted. The table below shows where it fits relative to the other fees currently in effect (verify all rates in your Shopee Seller Centre):
| Fee | Rate (Mall) | Rate (Marketplace) | Cap | Mandatory? |
|---|---|---|---|---|
| Commission Fee | 6.12%–11.08% | 8.50%–10.50% | None | Yes |
| Transaction Fee | 2.24% | 2.24% | None | Yes |
| Seller Growth Support Fee NEW from May 11, 2026 | ~1%–1.5% (varies by category) | Verify in Seller Centre | Yes — all sellers (after 90-day new-seller exemption) | |
| Platform Shipping Fee | 4.48% | 5.60% | ₱100 | If enrolled in free-shipping program |
| Order Processing Fee (OPF) | ₱5 flat | ₱5 flat | — | If enrolled in free-shipping program |
| MDV (optional) | 4% (cap ₱200) | ₱200 | No (opt-in) | |
| — | No longer charged | |||
| Live Xtra (optional) | Verify current rate in Seller Centre | Verify in Seller Centre | No (opt-in) | |
| SPayLater | +3% (3-month) / +6% (6-month) | No cap | If buyer uses SPayLater | |
| BIR EWT (RR 16-2023) | ~0.5% effective (1% on half of gross remittance) | ₱500k de-minimis | Yes (if applicable) | |
See the complete Shopee Fees Guide for full explanations of each fee. Always verify current rates in your Shopee Seller Centre, as Shopee may update them at any time. If your payout is lower than expected for reasons beyond the SGSF, see why your Shopee payout may be lower than expected.
What Sellers Should Do Now
The fee change is already in effect. Here are the practical steps every active Shopee Philippines seller should take:
Verify your exact SGSF category rate in Seller Centre
Log in to Shopee Seller Centre and check the fee schedule for your product categories. The 1%–1.5% range is approximate; your actual rate may differ. Do not model your margins on an assumed figure — get the exact number from the source.
Recalculate your margins using the updated fee stack
Use the Shopee Fee Calculator — it has been updated to model the Seller Growth Support Fee. Enter your selling price, cost of goods, category, and account type to get an accurate net payout and margin figure that reflects the post-May 2026 fee structure. This is especially important if you were previously enrolled in CCB at 3.36%, because your payout per order will be higher than it was before and your pricing may be more competitive than you realise.
Review whether your optional programs still make sense
The removal of the CCB service fee changes the calculus for some optional programs. If you previously skipped CCB enrollment to avoid the 3.36% cost, the barrier to offering Coins Cashback rewards is now gone — buyers receive coins automatically and at no direct per-order cost to you beyond the SGSF. Review the optional programs guide to see how the current lineup (MDV, Live Xtra, etc.) affects your net payout under the new fee structure.
If you are a new seller — plan ahead for after day 90
Your 90-day SGSF exemption is a meaningful cost advantage. Use it to validate your pricing, confirm your margins, and ensure that when the SGSF kicks in your product prices or cost structure can absorb the ~1%–1.5% deduction without turning profitable SKUs unprofitable. Model the scenario in the calculator before you hit the 90-day mark.
Investigate any unexpected payout changes
If your payouts changed in a way that does not match the expected SGSF saving — for example, if your payout went down despite the CCB fee being removed — review your full payout breakdown in Seller Centre. There may be other fee changes, adjustment line items, or SPayLater charges affecting your remittance. The payout lower than expected guide walks through the common culprits.
Common Questions
Is the Seller Growth Support Fee charged on all order types, including COD?
The SGSF applies to completed orders. Payment method (COD, ShopeePay, credit card, SPayLater) does not exempt an order from the SGSF. Additional transaction costs for specific payment methods (such as the SPayLater instalment surcharge) are separate and additive. Verify in your Seller Centre whether any specific order types or payment methods carry SGSF exemptions.
What happened to my CCB enrollment — do I need to re-enroll for buyers to receive Coins?
From May 11, 2026, Coins Cashback is applied automatically to eligible orders across the platform — sellers do not need to enroll in a separate CCB program. Check your Seller Centre for any enrollment steps if your listings are not showing Coins Cashback rewards to buyers.
Does the SGSF affect Mall sellers and Marketplace sellers differently?
The Seller Growth Support Fee applies to both Mall and Marketplace sellers. The rate is category-dependent rather than account-type dependent, but verify your specific rate in Seller Centre — Mall and Marketplace listings in the same category may carry slightly different rates depending on how Shopee structures its category fee schedule for each seller tier.
Is the SGSF deducted before or after commission?
All percentage-based fees (commission, transaction fee, SGSF) are calculated on the item selling price, not sequentially on the post-deduction amount. Your payout is: Selling Price minus Commission Fee minus Transaction Fee minus SGSF minus any applicable Platform Shipping Fee and other deductions. The fee calculator applies all fees in the correct order to give you an accurate net payout figure.
Where can I see the SGSF in my payout breakdown?
In Seller Centre, go to My Income → Payout Details. The Seller Growth Support Fee should appear as a named line item deduction per completed order, alongside commission, transaction fee, and any other deductions. If you cannot find it, check the fee announcement section in Seller Centre or contact Shopee seller support.
Model the new fee on your products
The fee calculator has been updated to include the Seller Growth Support Fee. Enter your selling price, cost, and category to see your accurate 2026 net payout.
Open the Fee CalculatorKey Takeaways
- Effective May 11, 2026, Shopee Philippines abolished the Coins Cashback 3.36% service fee (2.36% with MDV). CCB is now free for sellers.
- The replacement is the Seller Growth Support Fee — approximately 1%–1.5% per completed order, applied automatically to all sellers.
- The exact rate varies by category — always verify in your Shopee Seller Centre.
- New sellers are exempt for their first 90 days from listing their first product.
- Sellers previously paying 3.36% CCB save approximately ₱18.60 per ₱1,000 order at the 1.5% SGSF rate — a meaningful improvement in per-order margin.
- Sellers who never enrolled in CCB will experience this as a new cost (~1%–1.5%) that did not previously apply to their orders.
- Use the fee calculator with your actual category rate to model your updated net payout before adjusting pricing.
- For a full picture of all fees and their interaction, see the Shopee Fees Guide and the optional programs guide.